Reba McEntire does Colonel Sanders drag for KFC ad campaign
The next Colonel Sanders is giving the character a little bit of “country music flair.” KFC has picked singer Reba McEntire to play the founder of the fried chicken chain, the first female celebrity in the role.
In commercials starting next week, McEntire dons the Colonel’s famous white suit and black tie, but with a twist.
McEntire’s outfit has fringe on the back, and a glittery shine, giving the getup “a little bit of the country music flair,” she told The Associated Press in an interview. McEntire sings on stage as the Colonel, with a white wig and white facial hair.
“I thought the transformation was really funny,” said McEntire, who will appear in the ads until the end of April. “I got a big kick out of it.”
A rotating cast of famous names have portrayed the Colonel since 2015, but McEntire is the first famous female to do it, and the first musician. She may also be the first woman in KFC’s nearly 90-year-history to depict the Colonel. The company said the “best historical minds at KFC” could not remember a woman having stepped into the role.
McEntire was approached about doing so in December. “I said ‘Holy smokes!’,” McEntire told The AP. “KFC has been a part of my life forever.”
KFC said it picked McEntire because of her Southern roots, and to help promote its new Smoky Mountain BBQ, which combines fried chicken with a taste of barbeque. McEntire said she’s eaten at KFC all her life, since her days growing up in Oklahoma.
However, some fried chicken consumers are complaining on social media that McEntire’s campaign “reeks of male-bashing feminism,” with one Twitter user calling it “the stupidest attempt at genderqueer equality I have seen yet.”
The Gayly 1/28/2018 @ 11:45 a.m. CST