Trans model fired by L’Oréal now face of Illamasqua
In recent weeks, former L’Oreal model, Munroe Bergdorf was fired for posting a controversial message about racism to her social media.
One excerpt states, “Because most of ya’ll don’t realize or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of color,” stated Bergdorf via Dail Mail. “Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.”
You can read more about Bergdorf’s statement and subsequent firing here.
Despite L’Oréal releasing the model, one company was determined that Bergdorf still be given a platform.
Illamasqua, a French company decided Bergdorf was just the face they were needing in their new campaign featuring gender fluidity.
“Munroe embodies diversity and individuality; she is not scared to be truly herself,” said Illamasqua in a statement via The Gaurdian. But Munroe doesn’t just stop there. She speaks out about the issues that affect not just her but the rest of our generation, seeking to improve the society we live in.”
Ultimately, L’Oréal’s efforts to diversify ended with complications. Following Bergdorf’s firing, many in the industry have used L’Oréal as an example of how diversity isn’t well valued in the beauty industry. Additionally, DJ Clara Amfo, a black model, left the campaign as well due to Bergdorf’s treatment.
Despite the controversy, Bergdorf doesn’t have regrets.
“I don’t regret what I said,” Bergdorf stated. “I’m an activist. Being an activist means calling people out, not just saying what everyone else is saying and what everyone else wants to think. L’Oréal knew that when they hired me.”
Copyright The Gayly 9/13/2017 2:09 p.m. CST