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Amazon offers Prime membership for $67 for 1 day

In this image released by Amazon, Amy Landecker, left, as Sarah Pfefferman, and Jeffrey Tambor as Maura Pfefferman, appear in a scene from "Transparent," a series from Amazon Studios. The show was nominated for 11 Emmy Awards, and won 5. (AP Photo/Amazon, Beth Dubber, File)

New York (AP) — Amazon is cutting the price of its $99 annual Prime membership program to $67 on Friday for new members to celebrate its original series "Transparent" winning 5 Emmys at the 67th Annual Primetime Emmy Awards.

The deal will start on Friday at 12:00 a.m. ET. and end at 11:59 p.m. PT., or 2:59 a.m. ET.

"Transparent" debuted in 2014 and stars Jeffrey Tambor as a transgender parent. It won five Emmys on Sunday including two for outstanding lead actor and outstanding director for a comedy series.

Amazon Inc. has been beefing up offers and services to attract subscribers to its Prime loyalty club. Most recently it gave members free online access to The Washington Post and has been expanding same-day delivery options.

The latest deal can be found at amazon.com/transparentprime beginning Friday.

By Mae Anderson, AP Technology Writer. Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The Gayly – September 22, 2015 @ 12pm.

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Amazon Prime celebrates Transparent success